Personalization
The redesigned Student Success takes note of each user's services. Each day provides a series of meditative and beneficial activities to strengthen their needs.
Student Success App
Onboarding and architecture redesign for nSmiles
Onboarding and architecture redesign for nSmiles
Student Success App provides adolescents with mindfulness, academics, and emotional guidance. However, the app was struggling to attract consistent users and upgraders.
• Why is it struggling to maintain its users?
• What is needed in order to incentivize usage and eventual subscription?
Individual UI/UX Designer, User Research, Mobile App Redesign
Teju Nageswari (Founder)
Dec 2020 - Jan 2021
Where are the other features?
I could not find anything about academic and emotional guidance during onboarding.
Will this ever end?
The onboarding (initial assessment) took about 15 minutes, and there was no 'exit' or 'finish later'.
I also inherited usability test results. Major struggles include:
Unclear strategy
It does little in both validating its target users and presenting all of its services and features.
Limitations of free content
It is hard for users to properly engage, motivate, and commit to its content, let alone make a purchase.
There are just so many competitors
There are inumerable popular competitors for either a lower price or free.
Personalize onboarding
How might we create a personalized onboarding process that validates its target users and needs?
Content transparency
How might we showcase all services without overwhelming the user?
User engagement
How might we incentivize users daily and potential subscription?
Trust in onboarding
Building a personal relationship with users from the start
Gamification
Progress tracking to stay motivated, committed, and engaged
Flexibility of use
Providing alternatives for unlocking ... locked content.
Provide complete transparency in services to personalize user content.
Gamify activities to maintain engagement and commitment.
Rewards and track progress to access restricted activities.
Despite my focus on onboarding, I worked closely with Teju in building the roadmap of a new Student Success that highlights:
• expansive user features for additional engagement opportunities.
• upgraded features to entice but don't hinder the initial user experience.
• targeted adolescent care, separating the app from competitors.
With the transition to sketching and wireframing, my key focuses were:
• Personalized storytelling during the onboarding.
• Clean, modern design to pacify users.
• Consistency, recognition and recall.
Personalization
The redesigned Student Success takes note of each user's services. Each day provides a series of meditative and beneficial activities to strengthen their needs.
Transparency
The new onboarding showcases everything it can offer based on a quick initial assessment. It guides new users towards goal tracks without overwhelming the target user.
Gamification
Users are rewarded after each activity and are tracked of their progress. These rewards can also be used to unlock even more content. If turning them into paying subscribers is impossible, they will at least be incentivized to use Student Success daily.
Educational App Store Certified on Google Play Store
new downloads since launch of redesign
increase retention rate after first week of first use
